Yorkshire in Yellow
2014 will see a summer to remember as the Tour de France begins in Yorkshire. To celebrate the Grand Depart, we’ve teamed up with Made North to create an original showcase for Yorkshire’s creative talent as part of the official cultural festival.
There are few cycling accolades as prized and revered as the ‘Maillot Jaune’, or yellow jersey. Worn by the leader of the Tour de France since 1919, the jersey has become a symbol for the talent, hard work and dedication needed to lead the Peleton, which constantly snaps at the heels of the wearer.
The ‘Maillot Jaune’ has become a style icon as well as a sporting emblem and the Yorkshire in Yellow project will celebrate this distinctive feature of the Tour’s heritage. Yorkshire in Yellow invites contemporary artists, designers, and creatives with a Yorkshire connection to design their own tribute to the ‘Maillot Jaune’ in the form of a yellow T shirt. From simple drawings or doodles, to more complex and detailed designs, the designs on display see Yorkshire’s creative community, alongside designers from around the globe, show off their skills using the yellow jersey as their canvas.
Yorkshire in Yellow t-shirts are available to buy online here
Yorkshire in Yellow is a partnership between Museums Sheffield and Made North, a platform for northern designer/makers, and is part of the official Yorkshire Festival 2014, 100 days of art and culture.